In 1999 Larry Bass established ShinAwiL Productions Ltd. and has since overseen multiple award-winning projects as an executive producer. Larry Bass has built ShinAwiL into the production powerhouse behind the biggest smash hit TV shows in Ireland including: DANCING WITH THE STARS, THE VOICE OF IRELAND, THE APPRENTICE, DRAGON’S DEN, MASTERCHEF IRELAND, POPSTARS, CHARITY LORDS OF THE RING, and FAME: THE MUSICAL. Now ShinAwiL is focused on developing and producing TV Drama and 2020 sees their first series MISS SCARLET AND THE DUKE premier.
In 2000, Larry was elected to the board of Filmmakers Ireland, serving as deputy chair from January 2003 to February 2004, and as Chair from February 2004 to February 2005, when the name was changed to Screen Producers Ireland (SPI). Larry was also the Irish representative of CEPI from 2003 to 2006. He was re-elected to the SPI board in 2015.
Larry served on the board of the Broadcasting Authority of Ireland from 2010 to 2015 and on the board of Screen Ireland from 2017 to 2020 where he also chaired the Screen Ireland sub-committee overseeing Screen Skills Ireland. He has been a member of the advisory board of Entertainment Masterclass, a member of the Royal Television Society (ROI) committee and served as a board member of the Banijay Global Group Board and the Screentime Group Board.
Larry has been a jury member for the International Emmys, Rose d’Or, BANFF and Real Screen Television Awards. He has lectured at TUD and IADT and been an invited speaker at MipTV, MIPCOM, SPAA Australia and Entertainment Masterclass.
Head of HR / Company Director
In her role as Head of HR, Catherine’s responsibilities include staff acquisition and retention, contract negotiation, staff training, payroll, company accounts oversight and cashflow management.
As a ShinAwiL company director, Catherine contributes to the overall company strategic planning, aiding in identifying future key acquisition requirements and also by keeping HR objectives in line with broader organisational objectives.
Prior to her time in ShinAwiL, Catherine worked as a critical care nurse for 10 years.
Chief Operations Officer & Executive Producer
Sheila has over 24 years experience in TV production. Having started out her career as a floor manager she subsequently has worked as a Production Manager, Head of Production and Executive Producer across a variety of genres from live entertainment programming, international formats such as Dragons Den, The Apprentice, Masterchef, The Voice, Dancing with the Stars, Home of the Year, Deal or No Deal and Blind Date to documentaries and lifestyle projects. Her speciality is multi camera productions in both a studio and location environment.
Since joining ShinAwiL as an Executive Producer in 2016 she has overseen the output of the company across a range of platforms which includes entertainment shows, formats, documentaries, lifestyle, brand funded content, Section 481 productions and BAI funded programming.
Head of International
Mary works across the company’s scripted slate focusing on TV drama. Previously Mary was Project Manager at Screen Ireland where she was an executive producer on a range of feature films and documentaries including The Breadwinner (Dir. Nora Twomey) Sing Street (Dir. John Carney), Song of the Sea (Director Thom Moore), Jimmy’s Hall (Dir. Ken Loach) and Miss Julie (Dir. Liv Ullman).
Mary was also Head of Development & Production/Executive Producer at Parallel Films where her credits include a number of TV movies for SyFy and Crown TV in the US, Ruth Rendell's 13 Steps Down for ITV, The Clinic for RTÉ and feature films including A Film with Me In It and The Food Guide to Love. As Commissioning Editor for Drama at RTÉ she was responsible for all of RTÉ’s original drama programming commissioning a number of award winning dramas including Proof, The Clinic, No Tears, Bachelor's Walk, Stardust, Pure Mule and Paths to Freedom.
Mary has been a member of the European Broadcasting Union Fiction Group; the Advisory Panel for Fás/Screen Training Ireland and a jury member for the International Emmys and The Royal Television Society and is currently a member of the board of Screen Producers Ireland.
Head of Drama
Aaron Farrell is Head of Drama for Irish production company ShinAwiL. He is responsible for selecting a distinctive slate of projects with strong critical and commercial appeal, and getting these projects into production and onto the screen. This year Aaron is handing the Irish and UK production services elements for THE SPECTACULAR, a new 4 x 1-hour drama being produced by Pupkin (the Netherlands) for NPO. ShinAwiL have also recently been awarded slate development funding from Screen Ireland which will enable the company to expand their creative ambitions this year and next.
In 2019 Aaron produced MISS SCARLET AND THE DUKE which was ShinAwiL·V first TV drama credit. The show broadcast on Alibi in the UK tripling the slot average and is due to premiere on PBS Masterpiece in the US in early 2021.
In 2017 Aaron was an Executive Producer on THE CURED starring Ellen Page, which had its world premiere at TIFF was released theatrically across the US, UK and Ireland in 2018.
Prior to working for ShinAwiL, Aaron was a Production Executive on Michael HirVW·V VIKINGS which aired on History, and a Production Executive on Neil Jordan·V THE BORGIAS which aired on Showtime. He has also Co-Produced CALVARY, written and directed by John Michael McDonagh; TOMATO RED, directed by Oscar nominee Juanita Wilson; and CHERRYBOMB starring Rupert Grint and Robert Sheehan.
Aaron sits on the Screen Producers Ireland Film and TV Drama committee (2017 2 present) and holds an MA in Film Studies, and a BA in English and Economics, both from University College Dublin, Ireland. He has guest lectured at National University of Ireland Galway and has sat on many industry panels and forums at festivals and conferences.
Head of Non-Scripted Development
Alan Gillespie joined ShinAwiL in 2010 as Head of Development. Alan holds a BA Hons. Degree in Media Production with Journalism and oversees the development of content in the Dublin and Belfast offices across all genres.
During his tenure Alan has increased ShinAwiL’s output in Entertainment programming and expanded the brand of ShinAwiL into other genres. Notable commissions include, “Dancing with the Stars (Ireland)” ‘Say Yes to the Dress Ireland’ ‘The Voice of Ireland’, ‘MasterChef Ireland’, ‘The Obesity Clinic’, ‘Undercover NI’, ‘Get the Numbers, Write’, ‘Bressie’s Teenage Kicks’, ‘Along Home Shores’, ‘Peak Performance’, ‘Tested on Humans’, ‘Home of the Year’, ‘What Are You Eating’ Marty & Bernard’s Big Adventures, O’Casey in the Estates’ ‘Live Well and Prosper’ ‘Gift from Death’ and ‘Meet the McDonaghs’.
Executive Producer, L.A.
Chuck LaBella has worked with Bill Maher since the inception of Politically Incorrect in New York on Comedy Central in 1993 serving as the show’s Talent Producer and continued in this capacity when the show moved to ABC until 2001.
Chuck’s skill for recognizing talent ultimately landed him the position as Vice President of Talent Development at NBC Universal where he identified, attracted and retained talent for placement into projects and created shows essentially from the ground up. Such credits as Talent Producer include “The Celebrity Apprentice”, “Hollywood Game Night””, “Who Do You Think You Are?”, “Miss USA and Miss Universe Pageants (8 Seasons)”, “Last Comic Standing (10 Years)”, “The Voice”, “America’s Got Talent”, and “Running Wild with Bear Grylls”. In addition, Chuck also served as Talent Consultant for NBC’s Alternative Series and Specials Department and has assisted NBC Scripted with casting ideas for various comedies and dramas.
Most recently Chuck was named head of content for Storic Media
Chuck has received 3 Emmy nominations. In addition, Chuck has also served as a judge for President’s Commission on White House Fellowships.
Senior Series Producer
Graduating with BA Honours in Media Studies from the University of Ulster, Eugenia Cooney joined ShinAwiL Productions in 2001. Specialising in formats, Eugenia has series produced some of the country’s biggest shows from ‘You’re A Star’ to ‘The Apprentice’ and from ‘Dragons Den’ to ‘The Voice’. In 2017 she started a four year journey as series producer of the IFTA winning show ‘Dancing with the Stars’, ShinAwiL’s largest production to date.
Adam McGarry Byrne
Non-Scripted Development Executive
Since graduating from Griffith College Dublin in 2011 with a BA Hons. degree in Journalism and Visual Media, Adam has spent the last ten years working in television within various production companies across numerous entertainment and factual programmes.
Adam began working with ShinAwiL in 2013. Throughout his time with the
company he has been a part of the teams across many productions including, ‘Dancing with the Stars’, ‘The Voice of Ireland’, ‘Soundtrack to My Life’ and ‘Bressie’s Teenage Kicks’. In 2021, Adam joined ShinAwiL’s non-scripted development team.
Ciara graduated from Queen's University Belfast with a Masters in film and her first short documentary, completed as part of her dissertation, was selected for a number of film festivals.
Since graduation she has worked with ShinAwiL as a production assistant and researcher on a wide range of factual programming.
Ama joined ShinAwiL in summer 2021. Newly graduated from the Technological University of Dublin
with a BA Hons. Degree in Film and Broadcasting. Ama has a keen interest in documentary, drama
and TV development. She wants to see shows and films that represent Ireland's diverse and ever-
growing population on screen while challenging existing narratives of identity and intersectionality.
Bernie is CEO of Pragma Advisory, a practice providing strategic planning, growth execution and people management solutions to companies nationally and internationally.
David worked at senior levels in 5 different multinational companies over a period of almost 30 years, holding GM/ MD/ CEO positions for 10 years.
CEO, Eyeworks UK supervising their format and Entertainment business from 2009-2012. Until December 2008 he was ITV’s Director of Entertainment and Comedy after working as Granada’s Chief Executive Officer in America until February 2006.
James Hickey is the former CEO of Fís Éireann/Screen Ireland and former Partner and Head of the Media and Entertainment law group of Ireland’s largest law firm, Matheson Ormsby Prentice. He was well known for representing many leading Irish film and television production companies as well as actors, writers, directors, composers during his time working in the field of media and entertainment law. He was formerly Chairman of the Projects Arts Centre and the Abbey Theatre and currently serves as a member of IMRO’s Board of Directors.